Keeping in mind that only about 5% of all non-governmental giving to nonprofits comes from corporation solicitation programs, you’ll want to use your time and resources cost-effectively. That means not trying to get funding from every corporation that comes to mind. So, first, make a (wish) list of all those corporations, and then gather the …
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In considering the creation of a corporate solicitation program (a CSP), the first questions I’d ask of a nonprofit is whether they realize that only five-percent of all “charitable” giving to nonprofits comes from corporations, and (considering “return-on-investment”) how much of their time, energy and assets do they want to dedicate to this effort? Whether …
A thread in a listserve in which I participate addressed the question(s) of Creating-and-Implementing and Finding-and-Compensating a Consultant to help with a Corporation Solicitation Programs. Interestingly, the latter issue stimulated most of the responses/comments, with little attention being paid to the former. So, I’ll address the “more popular” issue first – compensating the “consultant” … …
There is a simple, but not simplistic, description of what major gift fundraising is all about: It’s having the right person, asking the right person, for the right amount, at the right time, under the right circumstances. The two right people are the cultivator/solicitor and the prospective donor. They’ve developed a common interest, a relationship …
Raising money from wealthy people is not the same as asking buddies at work to kick in a few bucks or selling cookies. The size of the gifts expected in those cases is rather small and not a lot of cultivation goes into the process. People who are major gift prospects have (more than likely) …
Too many people (NPO board members, volunteers and staff) believe that “Evaluation” means determining what a potential donor should give!! That couldn’t be more wrong. A formal evaluation process has two objectives: to identify a dollar amount that the prospective donor would be likely to be able to afford; and, to identify a (realistic) dollar …
Building an Effective Grant Proposal: Part One So, you’ve completed your research and are ready to start writing!! The question, now, is how do you go about structuring your grant proposal? For those circumstances where the funder provides specific guidelines, there’s only one rule worth remembering: “Follow those guidelines to the letter.” But what about …
