Endowment Campaigns are often thought of as another type of Capital Campaign, but there are two major (and some minor) differences between these types of fundraising efforts. • A capital campaign primarily raises funding for tangibles – bricks-and-mortar and equipment, and sometimes programs. An endowment is a “savings account” from which an organization typically uses only …
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People may not judge books by their covers, but they certainly judge your email before they open it. If your email message has an uninspiring subject line, it will never get opened. Go into your “deleted items” folder in your email program, and scan the emails that you never opened. Odds are, none of those …
Retrospective: Fundraising in the Insecure Economy Over the years, the biggest mistake that many non-profits made was believing that Grants from Corporations, Foundations, and Governments would continue at former levels. Giving by foundations and corporations is dependent upon their available resources, and during the recent “low period” in the stock market their assets shrank dramatically. …
While most grant maker guidelines — foundation, corporate and certainly government — specifically exclude capital campaigns, there are some few that will consider a proposal requesting campaign support. Applicants need to identify those in their funding source research. The proposal will be a restatement of the case statement and should be formatted according to the …
Leadership is the key factor in any capital campaign – leadership that energizes the process from its onset. So, to start a campaign, the first donors must be Board Members. These individuals must set an example with their level of giving so they have the credibility/leverage to solicit the other Board Members and so they …
It’s important to understand that, for many nonprofits, the benefits of conducting a successful capital campaign often extend beyond merely raising a specific amount of money. Of course, the purpose of the campaign is to raise the dollars, but an effective/successful campaign will also have a number of very worthwhile side benefits: • The more …
I received an email the other day, from a fellow who identified himself as someone with a sales and marketing background whose company was recently sold. He indicated that he had been approached about taking a development position at a local educational institution, and asked if there is a primer for the fundraising development arena. …
