Create a Brand Advocacy Program
Brand Advocates are considered more authentic, carry more ‘marketing message’ weight, and cost less than…
Lisa Chapman
Lisa Chapman’s posts
Backup Your Blog
Cathy Stucker’s the blog crisis story: “I was doing some file maintenance and deleted the…
Online Marketing
New Networking Tip!
GoGrabLunch facilitates one on one networking lunches between business professionals who have never met
Advertising & PR
Build Your Social Media Plan Right – From Scratch
The ultimate goal of an internet marketing campaign is to create a meaningful message that…
Online Marketing
Social Media Strategies
How do you social media tools and tactics that ‘fit’ your company? Start with a…
Online Marketing
Best Practices and Marketing Case Studies
In this time of information overload, contradictory messages, and fast-changing marketing ‘Best Practices”, some of…
Online Marketing
Facebook Redesigns Pages
Launched today, Mashable reported on Facebook’s new Page redesign - giving users an experience more…
Online Marketing
Facebook Privacy
Privacy is a concern for all of us, especially if your business is starting to…
Online Marketing
Alyssa Milano’s Twitter Followers
We’re in the very early stages of learning how social networks and social media tools…
Online Marketing
U.S. Latino Marketing – Part 2 of 2
Hispanic market news and article sources let you see what’s important to this niche and…
Online Marketing
U.S. Latino Marketing – Part 1 of 2
Credible, relevant FREE data sources to research the US Latino population
Advertising & PR
Marketing and Backlinks – The Key to SEO
Backlinks are links from other sites that are directed to your site. Backlinks are widely…
Online Marketing
Release Yourself from the Press Release
Press releases don’t always work. So don’t send them out thinking they’re going to get…
Advertising & PR
Use Breaking News to Break Into the Media
What’s great about breaking news is that it answers the “Why now?” question for the…
Advertising & PR
How to Learn More about Gen Y
By reading these blogs, your market research becomes much more than research. It becomes a…
Advertising & PR
How to Reach Gen Y Online
Before actually reaching out to Gen Y, companies must first spend time listening and learning…