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Lisa Chapman
Lisa Chapman’s posts
GLOBAL STUDY: BUSINESS POLICY & RISKS OF EMPLOYEE SOCIAL MEDIA USE
A global study designed to assess how organizations use consumer social networking tools to collaborate…
Online Marketing
Case Study: Viral Mobile Marketing Campaign Achieves 72% Click-Through Rate
In this case study from the Mobile Marketing Association, we learn how the “Fly the…
Online Marketing
Mobile Call to Action: Lincoln Center Case Study
Lincoln Center for the Performing Arts Inc. launched Lincoln Center’s first mobile marketing platform as…
General Marketing
Social Media Marketing Hall of Fame, Raymond Rubicam
Do the philosophies and core concepts of historic Thought Leaders in the Marketing and Advertising…
General Marketing
Ogilvy on Direct Response Marketing: Past and Present
Is Direct Response Marketing still a powerful concept in the digital age? Marketing in the…
General Marketing
Yes, YOU CAN Get Speaking Gigs!
YOU can be recognized as an expert in your industry, both online and offline, by…
General Marketing
“Marketing” CASE STUDY – Social Media Rebranding
How one smart business doubled sales through a comprehensive rebranding effort using social media consulting…
Online Marketing
Maximizing Online Profits: The Ultimate Marketing Tactics
consider using Twitter as a tool for engaging them. TJ McCue, Founder of Sales Rescue…
General Marketing
Monetize Online Traffic: Ultimate Marketing Tactics
In Christine’s video, you’ll learn how they make user reviews more relevant and how they…
Online Marketing
Ultimate “Marketing” Tactics – How to Turn Online Traffic into Money – #2 of 4
If you don’t already track your Website Conversion Rate, START TODAY! Whether you are using…
Online Marketing
Ultimate “Marketing” Tactics – How to Turn Online Traffic into Money – #1 of 4
It’s exciting to know that savvy business folks everywhere are FINALLY demanding – successfully –…
Online Marketing
Welcome to the Marketing blog!
I’m Lisa Chapman and I’m the host of this blog. You can read more about…