20 Power Marketing™ Tips
Powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You"…
Lisa Chapman
Lisa Chapman’s posts
Online Reputation Management (ORM)
Online reputation management is monitoring your company’s web presence across the internet. It means watching…
Advertising & PR
Six Steps for Getting National Media Coverage
Guest post by Drew Gerber PR expert Drew Gerber has insider advice for us –…
Advertising & PR
Social Media Data Mining | Marketing Strategy
People Browsr is a 'social search engine' and a 'conversation mine'. It's 'sentiment analysis', where…
Lead Generation
How One Southwest Airlines Employee Delivered Exceptional Customer Service
WHEN OPERATIONS DELIVERS WHAT MARKETING MEASSAGES CLAIM, COMPANIES WIN. Marketers need to stay in close…
Customer Relationship Management
The Luxury Brand Effect: Should BMW Sell Ketchup?
Maybe BMW should try selling ketchup or mayonnaise. It's not as ridiculous as it sounds:…
Advertising & PR
Great Marketing Tactic to Increase Conversion Rate
We’ve learned that by focusing our message on only one aspect of our product, people…
Online Marketing
Guest Blog Posting – Find Your Match
We all know how valuable guest blog posting can be, with links to your online…
Online Marketing
The Best Kept Secret in PR Today
Looking for PR? Community newspapers offer a major opportunity. As resources continue to get cut,…
Advertising & PR
Resources for Market, Industry, and Business Plan Research
Typically no single source provides all of the information necessary for writing a good marketing…
Market Research
Research Sources for Market, Industry, and Business Plans
Typically no single source provides all of the information necessary for writing a good marketing…
Market Research
Research Sources: Market, Industry, and Business Plans
Typically no single source provides all of the information necessary for writing a good marketing…
Market Research
What is the Value of a Social Media Fan?
What is the Value of a Social Media Fan? A community of targeted traffic on…
Online Marketing
RULES OF MARKETING: OLD VS. NEW
“The lines have blurred between Marketing and PR.” What does that mean? How have the…
Online Marketing
Wells Fargo Bank Jumps Ahead of the Competition Using Social Media
It’s not only quite impressive that Wells Fargo Bank & Co is adopting social media…
Online Marketing
Social Media Use – Employee Policies and Guidelines
Let’s take a quick look at a few companies’ policies and guidelines on employee use…