Advertising & PR

There are awards for everything and you don’t have too look far to find them. Why just this week there were four award-related pieces of business on Media Savant’s radar. The first was a Media Alert drafted for the news about Token Media (http://www.token.com/shortfilms) and its film-making crew (that extends into the greater Twin Cities …

“Should this news release go on the wire?” Clients ask this often. The answer is not a simple yes or no. Major corporations routinely put their news releases on a couple of leading news wire services like PR Newswire or BusinessWire that are allegedly picked up by media everywhere, or those specified in the order. …

What can we learn from the announcement that Twitter will begin accepting advertising (besides the fact that this giant of social media finally thinks making money is a good idea)? We can surmise that Tweeting — or microblogging — is going to be around for a long time. However, the 144 characters that all Twitterers …

Does the Pope have an in-house public relations team, or is the Vatican getting expensive, or pro bono, outside counsel to handle the latest, growing scandal over the actions — and an alleged cover-up by pre-pope Ratzinger, then a Cardinal, The Vatican’s Public Relation blunders include Hell’s 10th Circle? others — of one particularly notorious …

Public Relations means different things to different people. While this blog is titled Public Relations/Media Relations, media relations is really a subset under the wide umbrella of PR. But it’s often the most critical piece of the process. This blog will work at understanding big picture PR/Media Relations issues and the “small stuff.” It’s designed …