Advertising & PR

How many meetings do you attend, or facilitate, in which you are speaking over the telephone or over the Internet? I imagine quite a few. It can be a little unnerving, or it can be a highly engaging experience in remote communication. Here are some tips for making the most of these virtual presentations: Remember …

Although there's no way that one simple formula could work for everyone, getting great PR is not out of reach, even with a tight budget and no training.

There are quite a lot of questions about how a document should be designed. If the document projects an appealing appearance and motivates the user to want to read it, then the document has been properly designed. But how do we do this? A lot of these questions can be answered within a Style Guide. …

Follow these insights to boost the odds that your press release will capture the interest of the local paper or influential blogger.

When putting together a document, where do you begin? What formatting or style do you use to present and communicate your information in a document? This question and others can be answered within the Style Guide. A Style Guide contains a set of rules that a writer uses to maintain consistency for grammar, format, and …

Is there anything worse than a joke that bombs? Or a punch line that misses? Or humor that the speaker gets, but the audience doesn’t? Whew! The rewards are great, but the stakes are high when it comes to using humor successfully in presentations. We have already looked at why to use humor, and when …

To make it easier for some users to remember and/or to have access to pertinent information quickly, Ready Reference Sheets are created. Ready Reference Sheets are a useful collection of convenient and relevant information on a sheet of paper, a single page of a document, or on a card. They can contain anything from a …