Advertising & PR

Once you have a group talking, and conversations become lively, conflict and lack of control can eat up valuable group time. Here are five guidelines you can use to maintain control without becoming heavy-handed. 1. Set group rules early on. Let the group know everyone should have a turn to speak, and that no one …

Curating content is defined as selecting, organizing, and presenting content, mostly for online use, either for searching or marketing, or actually any form of business or profession. How do you curate and communicate your content? How do you provide information smoothly and quickly? First you have to select it, then organize it and make it …

Here’s a quick guide to getting the attention of the search engines and your target customer who is searching online.

So much has been written about how to craft a speech or presentation, and much of it is conflicting. Do you need a separate opening, in addition to your key message? Do you start with your key message, or end with it? It is a seven-part process, or a three part process? Do you need …

You are gathering notes at a meeting for a group of documents that need to be produced. Are you listening to the individuals as they speak? Are you really hearing what they are saying? Not only that, are you writing down what they are saying? What is the meaning behind what they are saying? Are …

You are at a meeting to help set up a project plan for a new undertaking. You have been asked to estimate the time needed for your documentation role in this particular project. How will you know how long it will take to complete the writing project? You could have researched before the meeting and …

You are in the middle of a client meeting, presenting information that your client has asked for. As you progress through the material, she periodically stops you to ask for clarification or more details. You respond and move on to the next point. It’s going pretty well. Then, suddenly you notice the time. Yikes! It …